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诺伯特百年传承·征途不止——“极限挑战,润滑守护”户外探索之旅

中国·张家界天门山国家森林公园,2024年7月15日 —— 秉承德国工业百年来勇于探索、精益求精的基因,德国诺伯特石油化学公司(以下简称“诺伯特”)今日于湖南张家界天门山国家森林公园成功举办了主题为“极限挑战,润滑守护”的户外探索活动。这不仅是一次团队熔炼,更是一次将品牌精神融入自然挑战的深刻体验,展现了诺伯特人在探索极限环境中所信赖的专业保护与团队协作力量。

源于赛道,征于旷野:当工业精神遇见自然挑战
自1931年诞生于德国曼海姆工业港,诺伯特的成长始终与“挑战”和“突破”相伴——从早期为奔驰等汽车巨头提供润滑保障,到伴随赛车征战世界拉力锦标赛的严苛赛道,再到为全球工业极限工况提供解决方案。此次户外活动,正是将这种“应对挑战、可靠保护”的品牌内核,从工厂与赛道,延伸至真实的自然旷野之中。活动通过精心设计的山地越野、团队穿越、野外设备维护挑战等项目,模拟了在复杂多变环境下对耐力、策略与协作的极致要求。

极限环境,见证可靠保护
在天门山崎岖山地越野挑战环节,诺伯特团队面临了陡峭地形、复杂路况及多变气候的考验。正如诺伯特合成润滑油在极端工况下为全球工业设备提供稳定保护一样,团队成员凭借周密的准备、专业的户外装备和彼此的信任,共同克服了重重障碍。这一过程生动诠释了诺伯特产品的核心价值:在任何苛刻条件下,提供始终如一的可靠性能与保护。

团队协同,驱动共进
活动不仅是对个人意志的锤炼,更是对团队凝聚力的升华。在团队定向穿越、协作搭建营地等任务中,来自公司研发、生产、销售等不同部门的同事打破了职能边界,紧密协作。这体现了诺伯特内部如同其产品配方中各组分高效协同一样,追求无缝配合与整体卓越的企业文化。正是这种协同精神,驱动着诺伯特在全球46个市场的业务不断开拓共进。

关于德国诺伯特石油化学公司
德国诺伯特石油化学公司是拥有近百年历史的专业高端润滑油液制造商。公司源于德国深厚的化工与汽车工业传统,是全球最早采用合成油与二次加氢技术的品牌之一。从赛道的极速激情到工业设备的持续运转,诺伯特始终致力于通过创新的润滑解决方案,为每一次挑战提供可靠动力,守护每一次前行。

展望
此次户外探索活动,强化了诺伯特团队的凝聚力与战斗精神,也再次印证了品牌“挑战极限,专业守护”的承诺。未来,诺伯特将继续以创新的技术和产品,携手全球伙伴,共同驱动发展,探索更多可能。


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