Tianmen Mountain National Forest Park, Zhangjiajie, China, July 15, 2024 - Following the German industry's century-old spirit of courage to explore and strive for excellence, the German Norbert Petrochemical Company (hereinafter referred to as "Norbert") today successfully held an outdoor exploration activity with the theme of "Extreme Challenge, Lubrication and Protection" in Tianmen Mountain National Forest Park, Zhangjiajie, Hunan. This is not only a team smelting, but also a profound experience of integrating the brand spirit into natural challenges, demonstrating the professional protection and teamwork strength trusted by Norbert people in exploring extreme environments.
From the track, in the wilderness: When the industrial spirit meets the natural challenge Since its birth in the industrial port of Mannheim, Germany in 1931, Norbert's growth has always been accompanied by "challenges" and "breakthroughs" - from providing lubrication for car giants such as Mercedes-Benz in the early days, to the harsh track accompanying the car to compete in the World Rally Championship, to providing solutions for the extreme working conditions of the global industry. This outdoor event is the brand core of "responding to challenges and reliable protection", which extends from the factory and track to the real natural wilderness. The event simulates the extreme requirements of endurance, strategy and collaboration in complex and changing environments through carefully designed mountain cross-country, team crossing, and field equipment maintenance challenges.
Extreme environments, witness reliable protection During the off-road challenge in the rugged mountains of Tianmen Mountain, the Norbert team faced the test of steep terrain, complex road conditions and variable climate. Just as Norbert synthetic lubricants provide stable protection for industrial equipment around the world under extreme conditions, team members overcome many obstacles together with careful preparation, professional outdoor equipment and mutual trust. This process vividly illustrates the core value of Norbert products: providing consistent reliability and protection under any harsh conditions.
Team collaboration and drive together activities are not only the tempering of individual will, but also the sublimation of team cohesion. In tasks such as team directional crossing and collaborative camp building, colleagues from different departments of the company's R & D, production, sales and other departments break functional boundaries and work closely together. This reflects Norbert's internal pursuit of seamless cooperation and overall excellence, just as the components in its product formula work together efficiently. It is this collaborative spirit that drives Norbert's business in 46 markets around the world to continue to develop and grow together.
About Norbert Petrochemical Company Norbert Petrochemical Company is a professional high-end lubricant manufacturer with a history of nearly 100 years. The company is rooted in Germany's deep chemical and automotive industry tradition, and is one of the first brands in the world to adopt synthetic oil and secondary hydrogenation technology. From the fast passion of the track to the continuous operation of industrial equipment, Norbert has always been committed to providing reliable power for every challenge and guarding every progress through innovative lubrication solutions.
Looking forward to this outdoor exploration activity, it strengthened the cohesion and fighting spirit of the Norbert team, and once again confirmed the brand's commitment to "challenge the limit and protect professionally". In the future, Norbert will continue to use innovative technologies and products to join hands with global partners to jointly drive development and explore more possibilities.